Here are some of the rules that should be followed while creating the copy for organic or social media platforms:
Know Your Audience: There should be background research of audience and copy should be written in such a way that you are the audience who would be reading it.
Finding Your Unique Selling proposition: This is why your product or service is great. Way you do sell the things. It should have some unique proposition compared to the competitor that why your product is better in market.
Establish your Objective: Whenever you start writing make sure you understand your objective It is just to describe your product/ service or is it to go someone on email list etc. So copy should be direct, concise and straight forward.
Use a compelling subject line: Having a creek subject line is very important. Avoid weasel words like maybe, perhaps, however etc.
Use the present tense: Because using in the past tense it goes passive . People take actions what is happening in present . Future tense might be a good practice but for sales page it should always on present tense.
Include customer quotes and testimonials: It is an easy and best way to attract new customers.Using reviews in copy is an advantage to get attention.
Keep it clean and concise: No big paragraphs should be used. Use your padding, italic words etc to appear it different.
Make it Pretty: Use images, videos/ visuals should match with your product. High quality visuals should be used.
It is Marketing process or Principle from getting someone aware to actually purchasing the product. Where AIDA acronym for Attention, Interest, Desire and Action.
Attention
Who is reading your copy
Demographics- Age range, Gender, Likes, dislikes, on which part they are
What is their Problem and What solution you have
Interest
Build an Argument for your Brand
Tell Story- Telling story to people to engage people and Prove Yourself
Desire
Shift from Interest to wanting your product
Further Demonstrate why you can solve their problems.
Action
Way Provide a call to action for example:Sign Up below, Purchase now, Get the Deal this weekend
Make it easy to purchase, think about design, button and text- To make flow nicely, easier its better to get click on Call to action in fast manner.
Retention
It is Hard to sustain the existing customers as compared to the new customers. Connect with them on social or on mails.
Do Follow: It allows search engine crawlers to follow the link for a good boost over SERP (Search Engine Result Page) and pass the link juice to the destination domain.
Dofollow is a descriptor of links describing that search engines crawl them and count them as votes of quality.
Example:
<a href="http://xyz.com">abc</a>
NoFollow: NoFollow does not allow search engine crawlers to follow the link and does not pass on the link juice.
Example:
<a rel="nofollow" href="http://xyz.com">abc</a>
* Link Juice:Link juice refers to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.
Online Reputation management refers to the proactively influences what information people are finding when they search your brand online.
It focuses on the management of product and service search website results. In short, ORM helps to convert the negative feedback in to positive and to extend the reach to potential customers and to build the new relationships with customers and partners. Read more here
E-Commerce or Electronic Commerce is exchange of goods and services through internet and the transfer of money and data to execute these transactions. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business.
It refers to the use of electronic communications and digital information to create, transform and redefine relationships for value creation among business and individuals. In e-commerce Information and Communication technology is used for the transactions.
E-commerce is often confused with e-business, E-commerce only refers to the goods and services transaction between a seller and a consumer, whereas e-business refers to the complete process necessary to manage an online business.
To send the email three components must be considered:
1. The right email
2. The right person
3. The right time
1. The right email: The right content you provide to your customers. For example: When you take a specific action on website around a certain topic and an email is triggered. By sending the right content is about delivering the right contextual message to those who are reading it. This is how a trust is developed between you and customer and a healthy email marketing strategy.
2. The right person: It includes how you have segment your contacts.Segmentation is the process where contacts are divided in to smaller groups based on similarities. It tailor your message more engaging and relevant to those who are receiving the email.
3. The right time: The appropriate time when to send the email to those contacts. Timing powers your email. When you send the mails on correct timings you will see relationship between contact and timing.
Marketing automation software & Conversation: Conversations like emails, live chat, facebook messenger and other social medium play critical role in lead nurturing because this is how you deliver message to your contacts. With the help of marketing software you can create the strategy to nurture the lead campaigns.
There are three elements of a Lead Nurturing Strategy: 1. Contact Management
2. Segmentation
3. The Buyer's journey
1. Contact Management: It is a strategy that focuses on using a software program to easily store and source a contact's information. Contact information includes contact Name, email address, contact history etc.
Contact management is most important as it is the heart of the Marketing and sales strategy and to equally important for lead nurturing campaigns. Those contacts should be removed from database who have opted out or invalid contacts.
2. Segmentation: Segmentation is dividing contacts in to smaller groups based on similarities. Each contact is unique, with the help of segmentation groups will be created with the similar kind of nature or properties.
Segmentation is an important part of having great conversations. And having great conversations is an important part of lead nurturing.It also helps you to tailor the message to be more relevant and engaging to the people receiving the email. Keeping database clean and healthy always should be on priority.
3. The Buyer's journey: The next strategy comes the active research process someone goes through leading up to a purchase. This is where you define different audience you send email to. There are 3 stages: a) Awareness stage b) Consideration stage c) Decision stage. Depending upon the different stages where your customer is you can use your content and optimize your ads with different objectives.
Quality/ Relevance score: It is the score that judges quality of your ads.It is scaled in between 1-10.The higher the relevance score better consider its performing. It provides positive and negative feedback as well.
How to improve relevance score to make the remarkable ad:
Be specific with your targeting
Use images, assets and videos that resonates with your audience. 75-90% of your ad's overall performance is attributed to the image you use. 43% of consumers would watch a video ad if they thought content is relevant.
Pay attention to how long you've been running the ad. An ad that was once received positive start, show diminishing returns over time. It is called Ad fatigue.
Landing page content should have the content you showed in your ad.
To run and experience/ test the strategy which best suits for your company. It is the quickest way to reach the audience.
Remarketing is the process to connect with the people who previously came to your website or Mobile App but not taken any action.
So in Adwords we can target those audience to display our Ads. It will increase the purchase and brand awareness.
As this group of audience will be familiar with your brand so it will take less efforts to take valuable action.
It is also known as Retargeting that increase the ROI and conversion rate.Using remarketing, you can show Google ads to your previous site visitors while they browse the vast number of Google partner sites in the Google Display Network.
By targeting more narrowly, you can therefore increase ad relevancy and lower your cost per click.
