SEO Interview Questions

Displaying 1 - 10 of 12

Why we need SEO?

09/25/2022 - 23:28 by mahuja

Here are few reasons why a website needs search engine optimization

  1. Goal of SEO optimization is to improve website’s rankings in search results. And the purpose of achieving high rankings is to attract more traffic for getting the quality leads.
  2. It's a long term,a very small amount investment to keep your website on top rankings. Results start coming with in some time having great conversion rates for specific keywords. Same can be verified with the Analytics data.
  3. SEO is Pull Marketing based on customer intent. It brings your business in front of the actively searching target audience. It plays an important role to offer information about products and services.
  4. SEO helps to build credibility and authority like if you have done SEO and Content marketing for your website
  5. Search engine can customize search results based on user's recent search behavior, location, web history, demographic etc. It means a lot of searches will come on SERP as according to the pre feed customized data of target audience.
  6. Every other business is in race to get better results for the website. SEO helps to stay ahead of competitors.
  7. Google’s ultimate goal is to provide the best possible results for their users. As a result, many of their algorithm updates focus on making sure that they’re directing users to sites that not only provide relevant content, but also a great user experience.

What is Quora and how it is useful as a Marketing Tool?

11/21/2021 - 04:20 by mahuja

Quora is a Question and Answer website started in 2009. People ask questions and you can answer there. Quora connect the people who have knowledge to the people who need it. The heart of Quora is questions — questions that affect the world, questions that explain recent world events, questions that guide important life decisions, and questions that provide insights into why other people think differently.

Many industry experts use Quora as a platform to communicate with people in their industry. There are now exhaustive answers to many relevant and important questions. As a result, many digital marketers have recognized the huge potential of Quora as a marketing platform.

Quora can be a great way to keep generating content ideas to keep a fresh flow of useful and relevant information. For example I am searching for a topic. The search inquiry will bring up the topics that are relevant. The first step is to follow those topics and other related topics with a large following.

When you follow a topic;

  • You will see a list of questions asked.
  • Quora notifies you of new questions relating to that topic via email.

These questions give you an insight into your target audience and the kind of content they need.

What is the difference between Nofollow vs. Dofollow Links

03/21/2021 - 22:48 by mahuja

Do Follow: It allows search engine crawlers to follow the link for a good boost over SERP (Search Engine Result Page) and pass the link juice to the destination domain.

Dofollow is a descriptor of links describing that search engines crawl them and count them as votes of quality.

Example:

<a href="http://xyz.com">abc</a>

NoFollow: NoFollow does not allow search engine crawlers to follow the link  and does not pass on the link juice.

Example:

<a rel="nofollow" href="http://xyz.com">abc</a>

* Link Juice:Link juice refers to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.

How you define E-Commerce?

03/03/2021 - 17:27 by mahuja

E-Commerce or Electronic Commerce  is exchange of goods and services through internet and the transfer of money and data to execute these transactions. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business.

It refers to the use of electronic communications and digital information to create, transform and redefine relationships for value creation among business and individuals. In e-commerce Information and Communication technology is used for the transactions.

E-commerce is often confused with e-business, E-commerce only refers to the goods and services transaction between a seller and a consumer, whereas e-business refers to the complete process necessary to manage an online business.

What is the difference between a Search Engine and a Search Directory?

03/02/2021 - 21:24 by mahuja
Search Engine Web Directory
It uses programs like robots,crawlers or spiders which gives the results for your searches. It is human powered, Site owners submit their sites to directories and determine which site to be include in directory.
Search engines don't have any category specific page.

Search directories have different specified categories where users can search URLs and links.

Examples: Google, Bing, Yahoo, Ask.com, Baidu, AOl.com, DuckDuckGo, Wolframalpha etc. Examples: dmoz.org, ii.org , business.com, botw.org,sunsteam.com etc. 

What is a Session?

02/18/2021 - 20:23 by mahuja

A session is a group of user interactions with your website that take place within a given time frame.  For example a single session can contain multiple page views, events, social interactions, and ecommerce transactions. The period of time a user is active on your site or app. By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session. Users that leave your site and return within 30 minutes are counted as part of the original session.

What is the formula for calculating Unique Visitors?

02/18/2021 - 20:06 by mahuja

A unique visitor is calculated by the IP address used to access a website. No matter how many times an IP address visits a page or website, it only counts once in the time period being measured. A shared computer will result in only one unique visitor count, even if multiple different users visit the site.

Does Google Analytics show unique visitors?

02/18/2021 - 20:04 by mahuja

Google Analytics does not report on unique users anymore. According to Google's own definition: The 'users' metric includes both new and returning users. So if 'users' metric includes both new and returning users, then certainly the number of users can't be equal to the number of unique users (or unique visitors).

What are unique visitors?

02/18/2021 - 20:03 by mahuja

Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.