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SEO Interview Questions

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What is Quora and how it is useful as a Marketing Tool?

Quora is a Question and Answer website started in 2009. People ask questions and you can answer there. Quora connect the people who have knowledge to the people who need it. The heart of Quora is questions — questions that affect the world, questions that explain recent world events, questions that guide important life decisions, and questions that provide insights into why other people think differently.

Many industry experts use Quora as a platform to communicate with people in their industry. There are now exhaustive answers to many relevant and important questions. As a result, many digital marketers have recognized the huge potential of Quora as a marketing platform.

Quora can be a great way to keep generating content ideas to keep a fresh flow of useful and relevant information. For example I am searching for a topic. The search inquiry will bring up the topics that are relevant. The first step is to follow those topics and other related topics with a large following.

When you follow a topic;

  • You will see a list of questions asked.
  • Quora notifies you of new questions relating to that topic via email.

These questions give you an insight into your target audience and the kind of content they need.

What is the difference between Nofollow vs. Dofollow Links

Do Follow: It allows search engine crawlers to follow the link for a good boost over SERP (Search Engine Result Page) and pass the link juice to the destination domain.

Dofollow is a descriptor of links describing that search engines crawl them and count them as votes of quality.

Example:

<a href="http://xyz.com">abc</a>

NoFollow: NoFollow does not allow search engine crawlers to follow the link  and does not pass on the link juice.

Example:

<a rel="nofollow" href="http://xyz.com">abc</a>

* Link Juice:Link juice refers to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.

How you define E-Commerce?

E-Commerce or Electronic Commerce  is exchange of goods and services through internet and the transfer of money and data to execute these transactions. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business.

It refers to the use of electronic communications and digital information to create, transform and redefine relationships for value creation among business and individuals. In e-commerce Information and Communication technology is used for the transactions.

E-commerce is often confused with e-business, E-commerce only refers to the goods and services transaction between a seller and a consumer, whereas e-business refers to the complete process necessary to manage an online business.

What is the difference between a Search Engine and a Search Directory?

Search Engine Web Directory
It uses programs like robots,crawlers or spiders which gives the results for your searches. It is human powered, Site owners submit their sites to directories and determine which site to be include in directory.
Search engines don't have any category specific page.

Search directories have different specified categories where users can search URLs and links.

Examples: Google, Bing, Yahoo, Ask.com, Baidu, AOl.com, DuckDuckGo, Wolframalpha etc. Examples: dmoz.org, ii.org , business.com, botw.org,sunsteam.com etc. 

What is a Session?

A session is a group of user interactions with your website that take place within a given time frame.  For example a single session can contain multiple page views, events, social interactions, and ecommerce transactions. The period of time a user is active on your site or app. By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session. Users that leave your site and return within 30 minutes are counted as part of the original session.

What is the formula for calculating Unique Visitors?

A unique visitor is calculated by the IP address used to access a website. No matter how many times an IP address visits a page or website, it only counts once in the time period being measured. A shared computer will result in only one unique visitor count, even if multiple different users visit the site.

Does Google Analytics show unique visitors?

Google Analytics does not report on unique users anymore. According to Google's own definition: The 'users' metric includes both new and returning users. So if 'users' metric includes both new and returning users, then certainly the number of users can't be equal to the number of unique users (or unique visitors).

What are unique visitors?

Unique Visitors is the number of unduplicated (counted only once) visitors to your website over the course of a specified time period.

What is Bounce rate?

Google refers to a "bounce" as "a single-page session on your site."

Bounce rate refers to the percentage of visitors that leave your website (or "bounce" back to the search results or referring website) after viewing only one page on your site.

As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average.

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