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What is Remarketing in Google Adwords?

Remarketing is the simplest method to connect with people who have visited/ interacted with your website or mobile app previously. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites.

This is the most effective method to make the most of that search spend and recapture more benefit from it.In this way, you will increase your brand awareness or remind those audiences to make a purchase.