Benefits of Remarketing:
1. Well- timed targeting/ Prompt Reach: With remarketing you can show your ads to people who’ve previously interacted with your business right when they’re searching elsewhere and more likely to make a purchase.
2. Large-scale reach: You can reach people on your remarketing lists across their devices as they browse over 2 million websites and mobile apps.
3. Easy ad creation: Ad creation is also very easy with use of text, image and video ads for free with ad gallery.
4. Campaign statistics:You’ll have reports of how your campaigns are performing, where your ads are showing, and what price you're paying.
5. Focused advertising: You can create remarketing lists to advertise for specific cases. For example, you may create a remarketing list targeted for people who added something to their shopping cart but didn’t complete a transaction.
6. Efficient pricing: You can create high-performance remarketing campaigns with automated bidding. Real-time bidding calculates the optimal bid for the person viewing your ad, helping you win the ad auction with the best possible price. There's no extra cost to use Google's auction.