SEO Tutorials

SEO Tutorials

1. Introduction to Search Engine

       1.1 Search Engine Introduction

       1.2 History of Search Engines

       1.3 Classification of Search Engines

       1.4 List of Popular Search Engine and their market share

       1.5 How Search Engine works

       1.6 Understand how people search

       1.7 Types of Search Engine Queries

       1.8 Boolean, Semantic and Natural Language Search

2. Introduction to Search Engine Optimization

       2.1 What is SEO

       2.2 How SEO works

       2.3 Why we need SEO

       2.4 How to create SEO Plan

       2.5 SEO Strategies

       2.6 Difference Between On Page and Off Page SEO

       2.7 PageRank 

3. Keyword Research & Generation

       3.1 Understanding Keywords & its Importance

       3.2 Keywords vs Phrases

       3.3 What is keyword research

       3.4 Keyword Research Techniques

       3.5 Keyword Ranking

       3.6 Tools available for Keyword Research

4. Website Content Optimization

       4.1 Page Title Optimization

       4.2 Meta Tag Optimization

       4.3 Anchor Tag or Link Optimization

       4.4 Use NoFollow Attributes

       4.5 Heading Optimization

       4.6 Image Optimization

       4.7 Video Optimization

       4.8 URL optimization

       4.9 Keyword Density

       4.10 Dealing with duplicate content

       4.11 Landing Pages

       4.12 Website Tagging

5. Avoid Search Engine Spam

       5.1 What is spam for Search Engine

       5.2 Hidden Texts & Links

       5.3 Cloaking

       5.4 Doorway Pages

       5.5 Hidden Texts and Links

       5.6 Descriptive Redirection

       5.7 Unrelated Keywords

       5.8 Keyword Stuffing

       5.9 Link Farms

       5.10 SEO Oversubmission

       5.11 Page Jacking

       5.12 Bait & Switch

6. Link Building

       6.1 Link Building

       6.2 Benefits of Link Building

       6.3 Risk of Link Building

       6.4 What are Inbound Links

       6.5 How to obtain Inbound Links

       6.6 Outbound Links

       6.7 Internal Links

       6.8 Backlinks

       6.9 Paid Backlinks

       6.10 Link Exchange

       6.11 Reciprocal Links

       6.12 Poor Quality Links

7. Competitive Research

       7.1 How to identify our competitors

       7.2 Competitive Research Tools & Techniques

8. Web Directories

       8.1 Web Directories & its Submission

       8.2 Popular Web Directories

9. Press Release & RSS Feed

10. Domain, Server and Redirects

       10.1 Redirect Non-www traffic to www 

       10.2 .htaccess file

       10.3 301 Redirect

11. SEO for Mobile

12. SEO Tools & Plugins

       12.1 Google Analytics

       12.2 Google WebMaster

       12.3 SEMRush

       12.4 Alexa

       12.5 Bing WebMaster

13. Crawlers, Spiders & Robots

       13.1 Crawlers

       13.2 Spiders

       13.3 Robots

       13.4 Robots.txt

       13.5 Sitemap

14. Mobile Optimisation: App Store Optimization

       14.1 What is ASO: App Store Optimisation?

15. Build & Manage SEO Team

16. SEO Goals & Success