Why it should plan for performance with Performance Planner in Google Adwords?

Performance Planner is the new forecasting  planning tool in Google Ads that uses machine learning  to reveal the possiblilities to maximize the results. User can explore forecasts for  upcoming monthly, quarterly, and annual budgets for current campaigns, while also helping to improve the return on investment.

Planning the most crucial first step to achieve the results with Google Ads.By planning your Google Ads budgets in advance, you can:

  1. Understand the future spend potential of current Google Ads campaigns to help drive budget decisions
  2. Take advantage of seasonality to capture incremental opportunities 
  3. Set optimal bids and budgets across your campaigns to help ensure that ROI performance is maximized
  4. Find new opportunities to grow your sales volumes with Google Ads