What is the Value of Display targeting on Google Display ads?

Display targeting is used to direct your campaign’s ads to the people you want to reach most.By choosing the targeting option that aligns to your campaign goal and then Google Display ads will work to get your ad in front of the right people, in the right place, at the right time.

The three main marketing objectives through Google Display ads campaigns can be achieved:

1. Build Awareness
2. Influence consideration
3. Drive action

1. Build Awareness 

To reach a broad audience and maximize your brand exposure, one must choose build awareness as your Display campaign marketing objective. There are different targeting options that help to build awareness like:

a) Demographics where you can choose the audience based on age, gender and parental status.

b) Other one is affinity where you can reach TV-like audiences based on a holistic picture of their lifestyles, interests, and passions. 

c) It can further be custom affinity audience where you can define and target custom-made audiences, giving you substantive reach against niche groups of users.

2. Influence consideration

Influence consideration should be your Display campaign marketing objective if you want to engage with users that are actively researching products or services.

There are some options available in Google Display ads targeting options available that will help for influence consideration:

a) In-Market audiences: Reach potential customers while they're actively browsing, researching, or comparing the types of products you sell and are close to a conversion. 

b) Custom Intent audiences: If you want to create a tailored audience that isn't covered in one of our In-Market audience segments, Custom Intent will help there. Simply enter keywords or URLs that best represent your audience.

c) Similar Audiences: Similar Audiences finds users that are similar to an original remarketing list or other uploaded compatible list.

3. Drive Action

Once the website traffic significantly increase since launching the Display campaign but those users are not converting in to purchase we can use below marketing options to drive action.

a) Remarketing: Remarketing lets you show ads to the people who demonstrated their interest in what you offer with their visit to your website or app.

b) Standard remarketing: Show ads to your past visitors as they browse network websites and use network apps.

c) Dynamic remarketing: Creating dynamically generated display ads with product data pulled from a pre-uploaded feed, you can achieve great performance showing to users products they have seen on your website.