What points should include for social media strategy?

Few points to remember while planning for Social media strategy:

• Be aware of legal and ethical challenge: Understand the proper contacts, protocols along with the legal implications is the foundation of social media practices.
• Be aware of the expectations for your Organization: Once you understand the legal challenges next comes that everyone is following the same guidelines. A company should know the plans that how to address with the crises and negative situations on social medial that can damage a brand's reputation.