What is Dynamic Search Ads (DSA)?

Dynamic Search Ads is a way to find customers searching on Google for precisely what you offer. They catch unique searches, which can then lead to expansion opportunities. No matter where your account stands, DSAs help to fill in the gaps where your other search campaigns may be slacking.

When someone searches on Google with terms closely related to the titles and frequently used phrases on your website, Google Ads will use these titles and phrases to select a landing page and generate a clear, relevant headline for your ad.  

 For example: You are having a Restaurant series, somebody searching on Google for “Best Restaurant Delhi” sees your ad with the headline “Delicious food Restaurant Delhi, clicks your ad, and then lands on the site of your top Delhi location.

In this way, Dynamic Search Ads can directly reach to the potential customers to what they want on your site.