What is Automated Bidding?

Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals.

Bidding is a key success factor for online marketing, and the bid strategy you choose directly influences how your campaigns perform and how visible your ads are in the unique moments that are important to your business. Depending on marketing goals and different types of campaigns you can determine which strategy is best for you.

Bids influence how visible your ads are and the amount of interaction you get in each unique moment. If you don't bid efficiently, you could miss valuable conversions.  

Given the dynamic nature of our auctions, the appropriate bid can often be a moving target that's challenging to reach at scale when using manual bidding.

Taking all these signals into account based on location, time, device for every auction and bidding can be done through automation.