What are the stages of Social Media Crisis?

There are three stages of crisis :

  1. Preparation (Pre Crisis)
  2. Response (Crisis)
  3. Recover (Post Crisis)

Plans included in Preparation stage:

  • Setting up a proactive monitoring system
  • Training your team members in crisis communication
  • Creating message map for responses
  • Building a healthy and interactive relationships with key parties

Plans included in Response stage:

  • React quickly with clear words
  • Understand emotions being shared through social media
  • Pay attention to feedback and false information
  • Integrate social media messages

Plans included in Recover stage:

  • Evaluate overall sentiments and response
  • Analyze data to provide key lessons for future
  • Evaluate team members and response strategies from crisis