What are the stages of Social Media Crisis?

There are three stages of crisis :

1. Preparation (Pre Crisis)
2. Response (Crisis)
3. Recover (Post Crisis)

Plans included in Preparation stage:

• Setting up a proactive monitoring system
• Training your team members in crisis communication
• Creating message map for responses
• Building a healthy and interactive relationships with key parties

Plans included in Response stage:

• React quickly with clear words
• Understand emotions being shared through social media
• Pay attention to feedback and false information
• Integrate social media messages

Plans included in Recover stage:

• Evaluate overall sentiments and response
• Analyze data to provide key lessons for future
• Evaluate team members and response strategies from crisis