- Improve your website: It is utmost important to improve the quality of your website along with the quality of your ad.
- Ad with good description: Remember to add the great description in your ad so that it is relevant to people searching for.
- Create Single Language campaign: make one campaign for one language. If you are having same sites in different language it is advised to create the different campaign for each specific language website.
- Mobile Responsive site: Customer can search the websites on phone so it should be well placed on mobile view as well.
- Easy Accessible: Content on sites should not be dynamically placed. It should be easily accessible for Google to place the ad.