How to validate your Business idea in terms of Digital Marketing?

There are two types of validation:

  1. Soft Validation
  2. Hard Validation

Soft Validation: It can be done with the help of market research by using tools like Facebook, Google, YouTube etc. to see if a topic is popular.

Approach to start a good Market Research

  1. Tactic: How do they advertise
  2. Similarities: What services do they offer that are similar to yours?
  3. Differences: What services do they offer that are different?
  4. Success Rate: Do they get more or less business than you?
  5. Opportunities: What are some of the things they are doing that you could be doing, too?

Hard Validation: It includes:

  • Surveys
  • E-mails
  • Cold calls so as to build the reputation on social media.