Quality/ Relevance score: It is the score that judges quality of your ads.It is scaled in between 1-10.The higher the relevance score better consider its performing. It provides positive and negative feedback as well.
How to improve relevance score to make the remarkable ad:
- Be specific with your targeting
- Use images, assets and videos that resonates with your audience. 75-90% of your ad's overall performance is attributed to the image you use. 43% of consumers would watch a video ad if they thought content is relevant.
- Pay attention to how long you've been running the ad. An ad that was once received positive start, show diminishing returns over time. It is called Ad fatigue.
- Landing page content should have the content you showed in your ad.
- To run and experience/ test the strategy which best suits for your company. It is the quickest way to reach the audience.
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