Getting to know who your customers are is a crucial step for a successful Facebook Ads campaign. It is very important to target the potential users else it would be no use of running campaigns and spending money over it.
Here are some simple steps to be followed for creating the Audience while running the ads on Facebook.
First Step: Go To Facebook Ad manger and click on Audiences. It will show three options: Custom Audience, Lookalike Audience and Saved Audience.
Custom Audience: People have already contact with your organization
Lookalike Audience: You can select audience from People who exist on your page
Saved Audience: Can create audience as according to locations, Interest, Demographics, age, Gender, Language, detailed targeting
Second Step: Once the audience is selected from above options. It is all set for major part of a campaign i.e. targeting audience.