Email Marketing Interview Questions

Displaying 1 - 5 of 5

How do you send the right email?

03/03/2021 - 17:26 by mahuja

To send the email three components must be considered:

1. The right email 
2. The right person
3. The right time

1. The right email: The right content you provide to your customers. For example: When you take a specific action on website around a certain topic and an email is triggered. By sending the right content is about delivering the right contextual message to those who are reading it. This is how a trust is developed between you and customer and a healthy email marketing strategy.

2. The right person: It includes how you have segment your contacts.Segmentation is the process where  contacts are divided in to smaller groups based on similarities. It tailor your message more engaging and relevant to those who are receiving the email.

3. The right time: The appropriate time when to send the email to those contacts. Timing powers your email. When you send the mails on correct timings you will see relationship between contact and timing.

How to build a segmentation strategy for E-mail Marketing?

03/03/2021 - 16:51 by mahuja

Before sending an email we should be careful that we should have permission to send the mail to the contacts. If a contact has not opt in for the email, there is no use of sending to them as it will go in spam.

Segmentation strategy helps to receive 9.37% less un-subscribes than non-segmented campaigns. It is very common sense that the more relevant the message the more likely subscriber will engage.

Here are three best practices for creating successful segmentation strategy:

1. Have a clean and organized database: It gives the foundation for the campaigns to start with the clean and organized database.In this way contact and Segmentation strategy works together. We have three key pieces of data: a) Contact b) Contact Properties c) Company and their properties

2.Collect the right information: Bringing right information helps to segment for email marketing. We can collect the information through various sources like form submission, chatbox, messenger apps and many more. We should make sure that the data we are collecting always include: 

  • Buyer's Persona and 
  • Buyer's Journey: This segmentation will help you to identify the contact's placement in the buyer's journey if in Awareness stage, consideration or in decision stage.

3. Understand the explicit and implicit data: Explicit data is intentionally shared between a contact and a company, a data which is willingly entered by contact in forms, facebook or in linkedIn. Implicit data is the information gathered from user behavior.

What are the two aspects of creating a successful email marketing strategy?

03/03/2021 - 16:49 by mahuja

Here are  the two important and powerful aspects to make any email marketing campaign successful:

1. Contact Management: It is a strategy that focuses on using a software program to easily store and source a contact's information. Contact information includes contact Name, email address, contact history etc.

Using database and content management strategy we can: a) see every aspects of every contact b)Organize contacts to keep the healthy database c) if necessary integrate contacts every tool you use

2. Segmentation: Segmentation is dividing contacts in to smaller groups based on similarities. With the help of this you can tailor the message to be more relevant and engaging to the people receiving the email. Keeping database clean and healthy always should be on priority.

How to build en effective email marketing strategy?

03/02/2021 - 23:15 by mahuja

There are three pillars that helps an effective inbound email marketing strategy:

  1. Significance of Segmentation
  2. Power of Personalization
  3. Impact of data-driven analysis

1. Significance of Segmentation: It is a simple step but very important. Segmentation allows you to send the right message to the right person at right time. It is estimated that 77% of email marketing ROI came from segmented, targeted and triggered campaigns.Bringing context and contacts makes to reach to the right audience and to save the time for both. Segmentation brings two inbound concepts together: a) Buyer's Persona and b) Buyer's journey

Buyer persona is representation of your ideal customer  based on real data, customer demographics, behavior patterns, motivations and goals. Buyer Journey is the active research process someone goes through leading up to  purchase. It is made up of three stages: the awareness stage, the consideration and the decision stage.

2. Power of Personalization: Personalization is an act of creating the personalized content as according to your customer  needs. It is an individual experience. Email is a channel  that continues  to offer so much space for creativity, experimentation and creating the highly personalized content sent at right time.

3. Impact of data-driven analysis: Analysis is one of the most important pillar as in inbound professional. Analysis allows to continue to evolve with customers that are always changing and not to be left behind. It gives the customer what they need in order to continue the conversation with you. It should be frame worked like:

a)  Track the metrics that matter for you and your business
b)  Understand the metrics indicate about the success of email. So that you get to know what is moving, improving and what is slowing down
c)  Apply what you have learned to optimize and improve each email you have sent.

What is Email Marketing?

03/02/2021 - 23:14 by mahuja

Email is a chance to be human, holistic, helpful and develop long lasting relationship with your contacts. Email marketing is great strategy will help you keep your marketing on target and show your company a return on investment. It is rooted in every part of the inbound strategy.

It is a good opportunity to provide value to your prospects and customers and to help business to grow.