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How to establish an Instagram Aesthetic ?

Instagram is the platform for captivating content and brands can capitalize on this with consistent and creative posts.


Instagram is a huge channel that has garnered more than 500 million users, 4.2 billion likes and more than 95 million photos and videos posted per day. To establish a distinct brand aesthetic - a well-curated feed, and an effective community management strategy- all stemming from your own unique brand identity. 


Here aesthetic means the well integrated and general impression of a user's posts. Being consistent with the core brand values you are aligning brand with your target audience. Therefore building awareness. 

Here are few ideas for building your aesthetic:

1. Know the brand identity: A great part of your aesthetic will derive from Brand identity. What’s your brand personality and tonality? What are its values? Is your brand playful? Adventurous? Bold and daring?

2.Determine your Target Audience: It is very important to know existing and future customers. So that the communication is curated in such a way what they love about your brand, products, and services. Then, reflect that back to them in your Instagram feed.

3. Create a story with each photo displayed on the post: The more compelling your story, the less it would feel to your customers that you’re just selling them something and bring the loyality from them.

4. Choose a color palette, “feel,” or filter: Using a color palette, filter, or even texture in your Instagram posts can give you that much sought-after level of consistency in your feeds.

5. Post content that reflects your brand’s core value: In a creative way you can always showcase your product or services.You can also post user-generated content (UGC) posts sourced from customers and followers- to build brand trust and awareness.

6. Plan ahead: Most well-organized Instagram aesthetics are organized and planned ahead.

7. Create a branded hashtag: A branded hashtag is unique to a company, product, or event that is used to help promote whatever it represents.
 

 

 

 

What are the strategies that can be used to grow business through Instagram?

1. Create an Instagram Account: This is the first step to start with creating Instagram account . Which helps in driving people to landing page so that you get email id or contact details and can reach to them.

2. Define Target Audience: To define the target audience is the most important step for any social platform. It will help to reach only the defined audience. So as to compel and happy to buy your product with in the defined periphery.


3. Photo Ads: Some other steps so as to make more engagement to the page and to drive the audience. Such as creating simple Photo ads as to promote through photo of your product.

4. Video Ads:  60 secs long video also can be created may  be in landscape or square mode. This is super powerful as user love videos to interact with.

5. Carousel Ads: This is kind of creating a bunch of photos in sequence. Like to show more than one product photos or if to show one product it can be shown with different features of that product.

6. Stories Ads:  Creating videos on instagram stories. Then people can follow your brand. Lot of users are going on instagram stories directly in spite going to timelines. We can connect with 250+ million people using stories daily

Why Instagram is important in Social Media Marketing and How it can help Your Business?

Instagram is Video and Photo sharing Social Networking platform with various filters, and organized with tags and location information.
People come to Instagram to be inspired and discover things they care about and include content from brands and business.Users can browse other users' content by tags and locations, and view trending content. 

Instagram has over 500 million active monthly users. And instagram users have shared over 40 billion photos till date and share an average of 95 million photos and videos per day. So it can surely help to grow your business and to convert leads in to paid clients.

1 Million+ advertisers use Instagram worldwide to share their stories and drive business results. Also 75% of instagrammers take action after being inspired by a post. And 1/3rd of the most viewed stories are from businesses. 
Outstanding ads that will invite your audience and convince them to take action for buying your product and services. Entrepreneurs and Most of the big companies use Instagram to promote their products and to establish a relationship with user day by day. 60% of people say they discover new products on Instagram. That's why instagram helps to grow business.

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