Google Ads Interview Questions

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What is Google AdWords Remarketing ?

Remarketing is the process to connect with the people who previously came to your website or Mobile App but not taken any action.
So in Adwords we can target those audience to display our Ads. It will increase the purchase and brand awareness. 
As this group of audience will be familiar with your brand so it will take less efforts to take valuable action.

How conversions are tracked in Google AdWords?

It is a powerful tool in Google Ads that measures and monitor how much lead is generated, sales,
 downloads, and email signups for your business or in other terms to identify the goal tracking.

Basic Steps to get started Googel Ads Conversion Tracking:

1. It involves generating a HTML code in Google Ads that has to paste into the webpage of the landing page such as
Order confirmatio or Thanks for your email page.

2. Click on the Tools and Analysis tab in Google Ads, and select Conversions from the drop-down menu.

Smart Bid Strategy Focus on views or interactions (for video ads only)

Cost Per View (CPV) bidding is used when the goal is  to show the video ads.It sets the amount you'll pay for TrueView video ads in Google Ads. A view is counted when someone watches 30 seconds of your video ad (or the duration if it's shorter than 30 seconds) or interacts with the ad, whichever comes first.

 

Focus on Clicks with Smart Bidding Strategy

We have two bid strategies to increase number of clicks on a website:

a) Maximize Clicks

This is the most simple strategy to cater the traffic on your website i.e to get maximum number of clicks.It requires to set a daily budget in your AdWords account and then google will automatically manage bid to the clicks with in stipulated budget.

b) Manual CPC bidding:

Focus on Conversion with Smart Bidding Strategy

Once you have decided your focus or aim of the campaign, bidding strategy comes into play. So, Smart Bidding is a set of automated bid strategies that uses machine learning to optimize for campaign's outcome value (It could be clicks, impressions, conversions or views) in each and every auction—a feature known as “auction-time bidding.”

Here are the bid strategies we can use for Conversion:

a) Target CPA (cost-per-acquisition)

What is Bid Strategy

Bid strategies depends upon the goal you have targeted. Bid strategy is the key step to optimize for certain goals across set campaigns, ad groups and keywords. It could be clicks, impressions, conversions or views.

 

If you want customers to take a direct action on your site, and you're using conversion tracking, then it may be best to focus on conversions. Smart Bidding lets you do that.


If you want to generate traffic to your website, focusing on clicks could be ideal for you. Cost-per-click (CPC) bidding may be right for your campaign.

Points to remember before setting up Dynamic Search Ad (DSA)

1. Improve your website: It is utmost important to improve the quality of your website along with the quality of your ad.

2. Mae the Ad with good description: Remember to add the great description in your ad so that it is relevant to people searching for.

3. Create Single Language campaign: make one campaign for one language. If you are having same sites in different language it is advised to create the different campaign for each specific language website.

What are the different types of targets for Dynamic Search Ads

Before going to the Dynamic search ads, First you must determine if you want to target your entire site, specific pages on your site or specific categories on your site. You will be in charge of the description lines of each ad, therefore, you want to ensure that what you are targeting will be in line with the description lines you use.

There are three options in DSA for targeting

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