DoubleClick for Advertisers Interview Questions

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What is DFA (DoubleClick for Advertisers)?

DFA is an ad server which is used to track impressions and clicks for creatives on social networks. It enables rich-media creative serving easy, and can host large files that cannot be directly uploaded onto publishers Ad-server.  Generally, it is a third party hosting service, that helps advertisers to add metrics to compare with publisher’s metrics.

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