As so much of our lives are online, your business also needs to be online. Your business needs online visibility, because 65% of consumers view an online search as a highly trusted source of information. This means it’s incredibly important that your business is not only online, but visible. Here are a few ways for you to boost the online visibility of your business.
The first thing you need to do is design a website. If you already have a website, think about any changes that you need to make in order to improve the user experience of your site. Make sure that all the links are working. Check your landing pages, make sure that all pages are properly written, free from spelling and grammar mistakes. Check your images, and make sure you use high-quality images. Check your business information and make sure that it’s accurate.
If your website doesn’t have a blog, then you need to start one. It’s an ideal way to show your expertise, show yourself as a leader in your industry, and provide your customers and potential customers with information of value. You also need to make sure that you update your blog regularly, and be consistent.
Content marketing has been an incredibly important part of online marketing strategies for years. And for good reason, content is king. Content marketing can include your blog, but it is farther reaching than that. Your content includes things like videos, ebooks, podcasts, web pages, infographics, and more. You need to create engaging, accurate, and informative content. Customers like to read, or listen to information that will help them. Think about what problems your customers face, and how your products, services, and information can help solve their problems.
Millions of people are on social media. Large numbers of consumers use social media as another search engine when looking at businesses. This means that your business needs to be on social media as well. You need to develop a social media strategy, figure out what platforms your customers are on, and focus your efforts on those platforms. For example:
- Linkedin can help businesses who want to network with other businesses. It’s the ideal platform for B2B companies.
- YouTube is a platform for video creation. Many people connect more with a video, are more interested in videos, and are more likely to share them. Creative, engaging, and informative videos on this platform can work wonders for your online visibility.
- Twitter allows you to post short, character limited updates. 42% of Twitter users are between 18-29, so if that’s your target market, you need to be on Twitter.
- Facebook is one of the most popular, and most well-known social media platforms. It’s of huge importance to increase your business’s online visibility.
Guest posting can help you access new pools of potential customers. Guest posting can help you reach a very targeted market. It can also give you a higher level of credibility. Guest posting helps you gain recognition as an expert in your industry. It can also increase your followers. If you guest post on a high authority blog, and your post is helpful, informative, or problem-solving for those readers, they’re more likely to follow you, and more likely to purchase from you.
Customer reviews are hugely important. 90% of consumers read previous customer reviews as part of their decision-making process. Positive reviews from previous customers help give you more credibility, and can increase your conversions. You can ask your customers to leave a review, or give them an incentive, such as a discount for an honest review.