Introduction to Digital Marketing

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Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

In simple terms, digital marketing can be called as the process of promoting brands or products using the electronic media. It mainly takes place on the Internet. Other platforms include mobile phones, digital displays and any other digital medium. As the name suggests, it makes use of the digital technologies.

Key points about Digital Marketing

  • Digital marketing is often referred to as online marketing, internet marketing or web marketing. The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.
  • Its development during the 1990s and 2000s and became more sophisticated in the 2000s and the 2010s.
  • Components of Digital Marketing: SEO, PPC, E-Mail Marketing, Affiliate and Content Marketing.
  • Digital Marketing is different from traditional marketing. The traditional manner of marketing involved businesses to advertise their products or services on print media, radio and television commercials, business cards, bill boards, and in many other similar ways where Internet or social media websites were not employed for advertising. 

Well, the Web has modified the manner people purchase and obtain things. Today, individuals spend loads of time on the web searching for the product they require to shop for, or for info concerning product and services before they go for purchase. Due to this, organizations are perfecting their digital marketing techniques to succeed in attracting people online.

Digital Marketing is going on boom because customer can ask queries or make suggestions about the business products and services. Moreover, it is a fast and easiest way to develop online campaign, information is easy to access, best for reaching global audience and retain them.

At last, I would say, The bigger your aspirations and the more limited your resources, the more digital marketing helps.