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Investing in content marketing early on in your small business journey can bring exponential growth. A serious entrepreneurial tactic is to create a following around your brand before pushing sales. Content marketing does this by working alongside algorithms to ensure your business is moved further up the internet search results. The more people who see your branding, the better. Here is how to invest in content marketing for your small business.

Budget and Plan

Give yourself a realistic budget for your content marketing investment. Look at the start up costs for things like branding and building your site. As well as repeat costs for design subscriptions and freelancers you might use on a daily, weekly or monthly basis.

Download and complete a template to plan your content marketing strategy. This will assist you in sticking to your budget and ironing out any issues you may have along the way. Click here for a great content marketing strategy template.

Branding

Design your branding with minimal investment to save the money for your content. You can name and design your brand for free using online tools. Take LogoCreator.io as an example. Using their free tool, you can design and download a fully developed logo in minutes.

Content Marketing

Investing in content marketing sets you ahead of the competition. Many small businesses ignore the need for content or create it themselves. This means that what they are putting out there can look unprofessional, not be properly optimised and will not stand out from the crowd.

By investing in content marketing, you are doing the best for your business. Professionals study content and stay up to date on the latest functional releases. If you hire a good content creator, you are likely to receive more interactions on your posts and be center stage when it comes to your content marketing plan.

Graphic Designers

Getting a graphic designer to help you create visual content can be a great way of investing in content marketing. Often, they have invested in high end graphics tools themselves and can create professional content in minutes for your business. With graphic design, you get what you pay for. It can get rather expensive. It is a good idea to give them an outline of several pieces that you would like them to design; this way you can often reduce the cost. Be very clear with what you want and do not want from them and let them see and experience your brand so the designs match your brand’s identity.

Content Writers

Hiring a content writer can save you a lot of time and bring many more visitors to your site. You are looking to find a gifted writer who can produce quality work quickly. It is important that the writer is educated and experienced in SEO. Confirm this before they start any work for you. You need your content, first and foremost to be well-optimised to drive the most traffic to your business.

Vloggers

Paying a vlogger to advertise your business and create vlogs for you can be a brilliant way to access more customers and visibility. Vlogs are a good marketing method as they are easy to watch, and many people watch them. Professional vloggers have the equipment needed to make a video go from a 1 to a 10/10 in quality, watch-ability and depth of focus. Investing in vlogging can be a great tactic to boost your business.

Investing in content for your business is a great way to attract customers and make yourself visible to the wider public.

Submitted by Tracy White on July 29, 2021

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