Skip to main content

How are Big Data and AI used to monitor morale in the corporate world?

How are Big Data and AI used to monitor morale in the corporate world?

Digital technologies, big data, machine learning, and artificial intelligence are all transforming medicine, research, healthcare, and more. While there is a lot of potential in this field, there are also a number of ethical, legal, and social difficulties. According to one study, market value will increase at a 20.1% CAGR between 2022 and 2029, from USD 387.45 billion to USD 1,394.30 billion. Business services and systems are being improved by using AI and Big Data tools, methods, and technology. 

The world's problems have grown more complex, needing large-scale, coordinated efforts across countries, as well as a wide range of government and non-governmental organizations (NGOs) and the people they offer services. According to a study, the global AI software market is expected to grow fast in the next few years, reaching roughly $126 billion by the year 2025. Due to a slew of high-profile successes in recent years, artificial intelligence, machine learning, and big data have sparked widespread interest. 

Big Data:

Big data refers to large, difficult-to-manage volumes of structured and unstructured data that regularly overwhelm businesses. But it's not just about the type or volume of data; it's also about what companies do with it. Big data can be analyzed for insights that can assist people in making better decisions and feeling more confident when making important business decisions. Using big data analytics solutions will help businesses analyze all their data, identify patterns, and automate decisions to take action quickly. 

Artificial Intelligence:

Artificial intelligence (AI) refers to software that allows a robot or computer to act and think like a human. AI can possess aspects of the human intellect, such as speech recognition, decision-making, and visual perception. Another exclusive feature is the ability to translate between languages. Have a look at the 4 types of AI and how they differ:

  • Reactive AI makes decisions based on data that is updated in real-time. 
  • AI with limited memory makes decisions based on data that has already been stored. 
  • Mind-Body Theory When generating choices, AI can take into account subjective factors such as user intent. 
  • Self-aware AI has a human-like brain and can establish its own goals and figure out the best method to attain them using inputs. 

AI for Social Good:

Artificial intelligence (AI) is a technology that will automate our jobs, promote injustice, create conflict, and maybe lead to humanity’s extinction. However, we must learn to distinguish between technology and its applications. Without getting into the scientific discussion over whether technology is morally neutral, technology is essentially a tool that we have at our control. Nothing can tell us what to do with technology just because it exists. "AI for social good" is a relatively new study area that focuses on applying AI to today's major social, environmental, and public health challenges. AI used in B2B companies has enriched the business operations landscape to automate their marketing process and improve marketing strategies. 

AI use cases for social good:

  • Crisis Response: Specific crisis-related issues include search and rescue operations in natural and man-made disasters, as well as disease outbreaks. For example, using satellite data, AI solutions will help to map and analyze the progress of wildfires, allowing firefighters to respond more quickly. Drones with artificial intelligence skills can also be used to locate missing people in forest areas. 
  • Education Challenges: Maximizing student accomplishment and increasing faculty productivity are two of these goals. Students can be offered resources based on their previous success and participation in the course using adaptive-learning technology. 
  • Environmental Challenges: The preservation of biodiversity, as well as the fight against natural resource depletion, pollution, and climate change, are all challenges in this area. The Rainforest Connection, a Bay Area-based non-profit, uses artificial intelligence tools like Google's TensorFlow to aid conservation initiatives across the globe.. Its platform uses audio-sensor data to detect deforestation in environmentally sensitive locations. 
  • Equality & Inclusion: Obstacles to equality, inclusion, and self-determination are addressed in this domain. According to recent research, which uses AI to automate emotional expressions and send social signals to help autistic people interact based on social situations. 
  • Health & Hunger: This area covers health and hunger issues, such as early-stage diagnostics and food distribution optimization. AI-enabled wearable devices can now diagnose patients with potential early signs of diabetes with 85% by analyzing heart-rate sensor data. If these gadgets are made affordable enough, they could assist more than 400 million individuals worldwide who are affected by the condition. 
  • Data Verification & Validation: This section addresses the topic of giving, validating, and suggesting important, and factual information to everyone. It focuses on filtering misleading and distorted content, such as false and disputed data exchanged through the internet and social media's new channels.  

Monitoring ethics with Data and AI:

  • Identify existing infrastructure: The efficient implementation of a data and AI ethics program requires leveraging existing infrastructure, such as a data governance board that meets to discuss privacy, cyber, compliance, and other data-related concerns. The buy-in of the governance board is beneficial for several reasons. The leadership level sets the standard for how important these challenges are taken by workers. An ethics policy for data and AI must be aligned with the overall data and AI strategy, which is established at the executive level. The C-suite is ultimately responsible for defending the brand from ethical, regulatory, and legal risks, and they must be notified when high-stakes issues develop.
  • Create a risk framework: A good framework should include an explanation of the business's moral values as well as its ethical fears, the identification of relevant external and internal stakeholders, a suitable governance structure, and an explanation of how that structure will be maintained in the face of situations and changing workers. It's important to establish KPIs and a quality control process to track the efficiency of the strategies used to carry out the business plan. A solid framework also explains how ethical risk reduction is incorporated into the business. 
  • Change your thoughts about ethics: Medical ethicists, healthcare practitioners, regulators, and lawyers have all investigated what constitutes privacy, self-determination, and informed consent, to name a few. These principles can be applied to a wide range of ethical issues affecting the privacy and ownership of customer data. Ensure that users are not only informed about how their data is used but also that they are notified in a timely and understanding way. The overall idea is to deconstruct broad ethical concepts like privacy, unfairness, and interpretability into infrastructure, processes, and practices that fulfil those principles.
  • Improve guidance and tools: While the business framework provides high-level data, product-specific guidance must be clear. The problem is that there is often a conflict between making outputs understandable on the one hand and correcting them on the other. Businesses must discover how to strike that balance and specific tools to aid product managers in learning to make the right decisions at the right time. For example, businesses can create a method that allows project managers to assess the value of understandability of a specific product.
  • Build organizational awareness: Businesses didn't pay much attention to cyber threats ten years ago, but they do now, and employees are expected to be aware of some of the risks. To build a culture in which a data and AI ethical strategy can be successfully implemented and maintained, workers must be educated and trained, as well as empowered to submit important questions and concerns to the appropriate democratic institution. During this whole process, it's important to explain why data and AI ethics are relevant to the company in a way that doesn't come across as a publicity stunt.
  • Monitor impacts & engage participants: Creating organizational awareness, ethical guidelines, knowledgeable product managers, engineers, and data collectors are all part of the development and, ideally, buying process. It's important to monitor the current market's data and AI products. It is important to monitor and stay up-to-date with the current market's data and AI products. 

Wrapping Up:

Big Data and AI ethics are relatively emerging technologies that hold a great future for organizations to take their business to the next level in a competitive world. These technologies seem to be very promising and will continue to improve and evolve. Businesses are figuring out how to pile up their large volumes of data and manage the business process, and that is where the morals of data and AI pitch in to fulfil each role. Enterprises can get in touch with the world’s leading digital transformation consulting services to avail cost-effective data and AI ethics solutions to top the market.

Submitted by karthick@way2s… on June 10, 2022

Madhu Kesavan is the founder & CEO of W2S Solutions, a globally recognized digital transformation company empowering enterprises and governments in their digital journey. With 20+ years in the IT market, he makes his vision for a sustainable future come true by leveraging technology.


At ProgramsBuzz, you can learn, share and grow with millions of techie around the world from different domain like Data Science, Software Development, QA and Digital Marketing. You can ask doubt and get the answer for your queries from our experts.