Ad formats are used to make ads effective for business and to value the targeted audience. Ad formats depends on campaign type and below ad formats are available in an AdWords account
- Text Ad formats
- Image Ads
- Video Ads
- Ad extension
1. Text Ad format: This is most basic ad-type, consisting of a headline, two lines of text (35 characters each), and a website URL as shown in below example:
It is quick to setup and reach audience when they search on google.
2. Image Ad format: Image ads is used where you want to showcase your product or service in visual format. It can be static, interactive, .gif and flash formats.
3. Video Ad format: Video ads that show online. Run standalone video ads or insert them in streaming video content. These ads are very useful for customer's rich experience.
4. Ad extension format: If you want to add more detail to your text-only ads, like additional links to your website, a physical address, or phone number to call, use ad extensions.