Focus on Clicks with Smart Bidding Strategy

We have two bid strategies to increase number of clicks on a website:

a) Maximize Clicks: 

This is the most simple strategy to cater the traffic on your website i.e to get maximum number of clicks.It requires to set a daily budget in your AdWords account and then google will automatically manage bid to the clicks with in stipulated budget.

b) Manual CPC bidding:

This is however a manual method but allows you to set a bid on more profitable keywords. We can set different bids for each ad group in a campaign, or for individual keywords or placements.