To execute you Cucumber project from Jenkins follow below steps:
Step 1: Open Jenkins and click New Item
Step 2: Enter project name and select Maven Project and click OK
Step 3: Specify path for your POM.xml in Root POM, in case you are pulling code from GitHub using GitHub Jenkins integration pom.xml path will be in your Jenkins workspace.
Step 4: Mention clean install in Goal and options
Step 5: If the project is not listing in .jenkins workspace you need to click on Build now because project only display after first execution.