Video podcasting is one of the industries with the fastest growth rates in the world, with an expected 132 million growth in the United States alone by 2022. Video podcasts are basically audio podcasts with a video component.
In recent years, video podcasts have become one of the most popular formats for interacting with audiences. The popularity of video content is increasing. With the help of this kind of content, brands can engage their audience more deeply.
Imagine living in a world where you can deeply connect with an audience and influence the lives of millions of people without ever leaving the comfort of your home.
What is a Video Podcast?
A video podcast is an audio podcast with a visual component, like a static image or motion graphic. Generally, they have a host, follow a theme, and enhance the audio experience.
They can be distributed through standard podcast directories like Apple Podcasts, as well as internet video channels like YouTube.
A video podcast expands on the audio experience of an audio podcast, giving listeners the chance to interact and connect with their favourite podcasts and podcasters on a deeper level.
Benefits of Video Podcasting
Let's move on to the benefits that will convince even the most hesitant podcasters to really consider producing a video podcast.
Human beings are visual creatures
Humans are very visual creatures, so having a video podcast is one of the best ideas. Neurons involved in visual processing make up 30% of the cortex in our brain. Considering that only 3% of the brain is used for hearing and 8% for touch that is a lot of brain capacity.
The brain’s reaction to visual stimuli is very strong. Video podcasts attract larger viewers.
Increases social engagement
With the use of video podcasts, you may build stronger relationships with your audience. They get to interact with your personality and see your face, which creates a sense of community. That increases people's desire to engage with your content.
Use video podcasts to give your viewers a peek at what happens behind the scenes. This is another simple way to engage your audience and increase engagement. Video content gets higher engagement on platforms like YouTube, LinkedIn, Facebook, and Instagram than audio content.
Video Podcast Ensure faster Growth
After seeing branded social videos, 64% of viewers convert. The ease of sharing videos lends support to this study.
More people watch videos on Facebook and other social media than anywhere else. Naturally, video podcasts receive more shares and likes.
How to Launch a Video Podcast?
Here are 7 easy steps of the process and you are ready to launch your video podcast.
1. Choose Your Nich
Ask yourself why and what you want your podcast to be about. It will help you get started. Choose a niche that you are passionate about, for which you know an audience exists.
You should start by addressing your target audience if you want to gain an instant following and launch your podcast. You should make video podcasts that your audience enjoys or that your target audience is already watching. To find that, use research tools.
2. Get the Equipment
Prepare yourself with a quality camera to capture an episode. A quality microphone is still a necessary component of a video podcast, and your headphones will come in handy during your video adventures.
A tripod or camera stand is an important piece of equipment to have if you want to make videos that look professional. A tripod or stand not only helps you capture steady video but also makes it simple to achieve the ideal shot because it put complete control over the setup in your hands.
It's okay if you don't have the budget for such equipment. To assure excellent audio quality and to make podcast editing much simpler, you should simply check that your recording software offers the option of recording each speaker as a separate recording.
3. Film your Episode
Simply place the camera in a suitable location to shoot the video if you want to do an in-studio recording or a recording with b-roll material. Be sure to hold yourself professionally when you begin recording. So that your audience can read your facial expressions, make sure your face is visible to the camera.
If you don't get everything perfect in the first take, don't be too hard on yourself! Even experts can't pull that off! Simply be as prepared as you can be, and then put forth your best effort. Filming your video podcast episodes will be easy once you get over the initial jitters.
4. Design A Thumbnail
A thumbnail image is an attractive graphic that will attract viewers to click on your video. To upload your video, you must first design a custom thumbnail.
It is best to design your thumbnail so that you can decide what your viewers will see first rather than having the video platforms choose a random scene from your video.
5. Edit your Episode
You get to practice your editing skills after the filming is finished. Given that video editing is not the same as audio editing, some trial and error may be necessary. You'll be snipping and cutting like an expert in no time, but, with a little practice and some lessons.
Make sure the audio, particularly the lip-syncing, matches the visual. Get help from video editing services they will edit your audio file and sync your video and audio working together. They will use cuts and transition effects to increase the production value.
6. Launch your Video Podcast
It's time to upload your edited video to the world. Perhaps most importantly, you need to create some buzz for the launch of your video podcast. The most well-known platform for this would be a YouTube channel.
Share your hard work with the world.
7. Promote your Podcast
Create some incredible trailers and sneak peeks that are perfect for sharing on TikTok and Instagram! Even better, you can create interesting teasers using your bloopers and behind-the-scenes film to promote your video podcast.
Keep promoting your brand-new video podcast.
Conclusion
Using video podcasts you can establish a strong connection with your audience. It helps you increase your social media presence. Video podcasts also assist you to reach a larger audience. Use these simple methods to create your video podcasts, and success is waiting for you.
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