In a world witnessing a massive digital transformation, marketing is becoming increasingly synonymous with digital marketing. It would not be incorrect to say that digital marketing is the new norm for business promotions. Did you know that more than 90 percent of people use the web to search for new businesses and products? This is where digital marketing is becoming indispensable for businesses.
In fact, in digital marketing and its various forms, you have a great opportunity to gain a first mover advantage. If you are a small business owner, digital marketing can help you go big. Similarly, if you lead a large corporation, with digital marketing you can sustain your competitive position. All in all, we need to acknowledge the fact that most customer interactions in contemporary times are transpring digitally.
So, do you really think you can choose to ignore the need to embrace the latest digital marketing trends? The thing with digital marketing is that it is quite dynamic and evolves too soon. For instance, SEO is one of the most sought after digital marketing strategies in contemporary times. To validate, as per statistics, around 70 percent of marketers invest proactively in search engine optimization.
However, it will be no surprise if the social media trends or search engine marketing becomes a greater digital marketing priority tomorrow. Similarly, there is massive buzz around Instagram Reels today as a great way of engaging a young digital audience but tomorrow Reels may fizz out. Having said that, it becomes highly important for marketers to keep pace with the evolving digital marketing trends.
With respect to the ongoing scenarios, the latest digital marketing trends are listed below.
7 emerging trends to follow to grow your business
1. The rise of video marketing
Visual content has always been popular among online audiences. This is mainly because people prefer to watch a video rather than skimming through a lengthy piece of content. Moreover, people tend to enjoy watching their desired content in the visual form to gain more knowledge regarding a specific topic.
Considering the above-mentioned reasons, businesses are now looking to reach their desired audience using video marketing strategies. WYZ Owl reveals that more than 80% of businesses are using video as a marketing tool to target their intended users.
Apart from that, video marketing tends to produce much better results in terms of ROI. Wedia reveals that approximately 90% of marketers believe that video marketing offers a high ROI. This clearly shows how beneficial it can be for you to promote your business through video marketing.
Also, with the introduction of short-form videos, people are now finding them quite engaging than before. These short-form videos consist of Instagram reels and YouTube shorts which are keeping the users hooked to them in today’s world. Earth Web states that YouTube shorts receive a total of 15 billion videos on a daily basis. Along with that, Instagram reels get 22% more user engagement as compared to other videos on Instagram.
Therefore, video marketing has the potential to take your brand to the next level in the near future.
2. Highly personalized content
Earlier content was considered as a source from where users can get relevant information. Now with the passage of time, content creation has transformed into a marketing tool. Having said that, businesses are now looking to adopt and implement effective content marketing strategies to reach their target audience.
To substantiate, Blogging Wizard reveals that 82% of businesses are using content marketing in 2022. Moreover, 79% of marketers are making use of content marketing to generate high-quality leads. As the states speak for themselves, content marketing can positively impact how you promote your business.
One of the major benefits of using content marketing is that you can include a variety of keywords while generating content. Now, the important thing to remember is that you need to include those keywords that match the user intent. This way, more and more users would be going through your content. Also, you can personalize your content to cater to the individual needs of your users. This can help you to maintain healthy and long-term relationships with your customers. As a result, you would be able to retain your customer base for a long time.
Therefore, in contemporary times, it is imperative that you personalize your content to achieve the set SMART Goals for your business.
3. Incorporation of AI
One of the major technological advancements has been in the form of Artificial Intelligence. This technological advancement can provide your business with much-needed benefits in the longer run. Now, it is used alongside digital marketing to make them much more effective than before. Having said that, now business websites are empowered with chatbots. These chatbots have the capability to handle customer queries 24x7. This way, customers would find it much more convenient to interact with the website.
Also, AI tends to enhance the shopping experience of customers by analyzing their buying behavior and providing them with the best suggestions. This means the personalization process with the customers becomes much easier and more effective. This would further increase the chances of getting more conversions than before.
Therefore, incorporating AI into your digital marketing campaigns is a necessary step to enhance your business visibility across the internet.
4. Social commerce
Social media has always been known to keep people connected across the globe. But, who would have thought that these platforms will transform into a marketplace. To illustrate, with the advent of social media, these platforms are now heavily crowded with users. Apart from that, users are now looking for their desired products on these platforms to get familiar with and later purchase them. To substantiate, 76% of consumers have purchased products that they saw on a brand’s social media post.
Due to this, many businesses have set up their social media profiles to facilitate the selling of their products. Insider Intelligence states that 85% of the big companies, 84% of medium-sized companies, and 57% of small companies are already selling through social platforms.
Moreover, this trend is more likely to achieve greater heights in the coming future. To validate, Forbes reveals that social commerce will attain the figure of $1.2 trillion in the future and will revolutionize the online shopping industry.
Therefore, you would also need to set up a social media profile for your business to be a part of this online shopping revolution.
5. Live streaming of events
The feature of live streaming has become a popular source of entertainment for people. This feature has established itself as a prominent part of most of the social media platforms such as Instagram, Facebook, Twitter, and YouTube. With its growing popularity, the live streaming industry is all set to get bigger and better in the future. To substantiate this, Influencer Marketing Hub states that this industry will attain a value of $184.3 billion by 2027.
Taking these figures into consideration, businesses are keenly interested in promoting their brand through live streaming. This provides them with an opportunity to promote their newly launched products. Also, they can conduct Q&A sessions to get familiar with the customer's needs. As a result, businesses are able to widen their customer base and achieve a competitive edge over their competitors.
Therefore, you can also make use of live streaming to promote your products and attract a wide group of customers. This can help you to enhance your customer base to a great extent.
6. Influencer marketing
You would also agree with the fact that people tend to purchase those products which are reviewed by experts. To validate, Digital Marketing Institute reveals that 49% of consumers' buying decisions depend on influencer recommendations.
This has led to an increase in influencer marketing. It is one of the types of digital marketing where a highly influential individual endorses a product or service through social media. Moreover, their recommendation of a specific product reaches a wide group of people and can help a business to attract new customers.
Because of these benefits, businesses are now looking to approach influencers to aid in their brand promotion. This would significantly assist them to enhance their brand awareness in the market and reach a wider audience.
Therefore, promoting your business through influencer marketing would surely provide much better results for your business in the long run.
7. Voice search
The current era is witnessing a new trend of using voice assistant technologies. Voice assistant technology (VA) or voice search is an approach to internet searches where users use their voices to attain the intended results. Voice search technologies like Google voice search, Siri and Alexa are commonly used by internet users rather than typing a search query.
A research by Edison revealed that as of 2020, 62% of Americans asserted that they had used some form of voice assistant technology. To substantiate, the Smart Audio Report indicated that 52% of voice search users use it almost every day.
With that, digital marketers can use voice search technologies to offer customers an awesome experience. A voice search tool can be introduced on a website to help visitors easily find product information or attain support. Global brands like Johnnie Walker and L’Oreal are already using voice search assistants to make their products easily accessible by internet users.
Voice search is an excellent digital marketing strategy and can help brands and businesses reach out to wider audiences.
To encapsulate, the business environment has been witnessing various transitions and so is the case with online promotional activities. It becomes important for you to stay on top of the latest trends so that you can take your business to the next level.
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