Top 5 ways to increase mobile conversion rate in 2022 as shared by web designing companies, creative agencies, and branding agencies.
Mobile commerce, which is also referred to as M-commerce or Mobile e-commerce, accounted for above $1.36 trillion of the total digital sales and is now the future of eCommerce. Online shopping is all about mobiles these days.
Above 50% of the web traffic is directed from mobile devices. With such great numbers, the mobile conversion rate should be more as compared to the desktop, right? But, if we have a fact check, desktop visitors' conversion rate is way higher than mobile visitors. The mobile visitor conversion rate is 0.55%, while the desktop visitor conversion rate is 2.06%. Though mobile traffic and average time spent on mobile are noticeably higher than on desktop, eCommerce owners register a higher conversion rate on desktop. Regardless of the business industry, semiconductor manufacturing companies, or creative agencies, this ratio is the same.
This raises an important question, “Why is my mobile conversion rate so low compared to my desktop?”. The fair answer for this is the difference in behaviors between mobile users and desktop users.
The difference in behavior can be because of multiple factors like attentiveness, visitor location, and internet connectivity. This is one important reason why you also need to plan and execute different optimization strategies for small screens alongside big screens if you wish to decrease the bounce rate and increase sales.
Desktop CRO and Mobile CRO are two different things. You can not expect an increased mobile CRO after applying desktop CRO practices. The CRO, conversion rate optimization practices applied for the desktop eCommerce site doesn’t work in the same way for the mobile site. Mobile CRO is exceptional and back-breaking to tackle even for experienced experts of branding agencies.
What is Mobile Conversion Rate Optimization?
CRO, Conversion Rate Optimization is the strategy to increase the percentage of visitors to a website who perform the desired action. Actions like purchasing, subscribing, form filling, clicking on “add to cart”, registering for a service, etc. Specifically for mobiles, Mobile CRO refers to increasing the percentage of visitors to a website who perform the desired action when accessing through a mobile webpage.
Following metrics like churn rate, retention rate, bounce rate, session time, daily & monthly active and new users, lagging, website speed, crash reports, etc contributes to the Mobile conversion rate.
Why is Mobile Conversion Rate Optimization Important?
Mobile CRO is mainly about speed and efficiency. As mobile visitors browse using cellular networks usually, the web page for them tends to load more slowly if unoptimized. Additionally, as they are browsing on a smaller screen as compared to a desktop screen, this changes their significant way of browsing.
Desktop CRO and Mobile CRO are different in terms of the nuances that specifically apply to mobile users. So, if you have the same optimization strategy and practices applied for desktop and mobile users, it forms a negative experience for mobile users, due to which they’re 62% more likely to never purchase from you in the future.
To achieve the targeted business goal, desktop and mobile users should be provided with the best prime version of your website. Most web design company emphasize the importance of Mobile CRO for exceptional business growth.
How to increase Mobile Conversion Rate?
Are you looking for the best and result-proven ways to increase your Mobile Conversion rate? Save yourself from searching out the browser and reading a bunch of articles, and follow these 5 strategies to increase your Mobile Conversion Rate.
5 strategies to Increase Mobile Conversion Rate in 2022
1. Simplicity Is The Key
Simple page design not only loads the website faster but also improves the user experience. Speed is the road you can not miss when trying to get conversion from Mobile visitors. Delay in loading time affects your conversion rate by 7%.
To deliver the best user experience to mobile visitors & make the website faster, reduce the usage of over or large-sized images and videos. Your user is not on the site to see unloading and irrelevant images and videos.
2. Improve UX, Design For Mobile
Your website design is the thing that either breaks or makes your conversion rate. It has a direct impact on your users. Make sure your website is easy to navigate and has limited content that fits the small screen best.
Users convert when they get an excellent user experience. To improve user experience, you need to make sure all the features are working, glitch-free, well-organized, and easy to travel. You don’t want to burden your visitor with a bunch of heavy images.
The ideal purpose of the visitor is to see your products. Show them a clean menu with all your key products to limit the need for checking other details and jumping from page to page.
To enhance the experience of your repeat visitor, you can add autofill to your website. This will autofill the information entered by the visitor previously and save time during every visit to fill the small fields.
3. Psychological Trigger
The psychological trigger here means fear of missing out - FOMO, urgency, and scarcity. FOMO + Urgency + Scarcity = Excellent marketing trick for your on-page marketing and promotions that lead to conversion. Users take immediate action when they are missing out on a product or a great discount. This action generally results in a purchase. All you need to do is to make them feel they are losing the freedom to make a choice.
Like: Offer valid for next 2 hours only or Only 4 items left or Expected to be sold out in the next 1 hour.
Mobile screens are small and so, we have less space than desktop devices to deliver our message in the best way. But, limitations give birth to creativity and so, there are multiple smart ways of using psychological triggers for mobile screens.
Note: Be honest with your customers and don’t miss using these tricks.
4. Add Digital Wallets
According to a recent report, 19% of users abandoned their shopping carts because of payment distrust and 7% left their shopping carts because of limited payment methods. As almost all the financial information is stored on the phone, users need assurance about the information being secured. Offering e-wallet payment methods like Apple Pay, PayPal, Google Pay, Android Pay, etc can alleviate their concerns.
These e-wallets are secured with multiple encryptions which are near to impossible to decode, making it the safest option while purchasing online. The E-wallet payment method makes payment instinctive and seamless on mobile platforms.
To enhance customers' experience and save their time and effort to fill in the details during every purchase, you can add an autofill feature.
5. Strong Call To Action Buttons (CTA)
Call-to-action buttons are the tool that encourages the visitor to perform certain actions. Not every visitor that browses your site intends to purchase any product. So, for this group of visitors, a strong CTA can work as a push toward converting them into customers.
Specifically for mobile screens, cluttering the small screen with the number of CTAs on a page creates a rough experience, confuses the users, and lowers the conversion rate. Use 1 or utmost 2 CTA a page and be straight and clear with your intention. The choice of text or word for the CTA button should be clear and not leave visitors confused.
The main thing, CTA should be easily visible and usable to make an impact and draw expected conversion.
Ready To Increase Mobile Conversion Rate?
It’s an era of Mobile-first and mobile conversion rate optimization is more essential than ever before. As now you are armed with the above-mentioned 5 strategies, it’s better to start right away if you haven’t yet.
Understanding your targeted audience and providing an excellent user experience is the key step in mobile optimization. It has lots of benefits that can be fruitful for your brand for a long period.
CRO practices differ from business to business and update daily. A strategy working for an apparel store may not be at all working for a gaming store. To succeed, you must try out multiple designs and strategies to determine what works best for your audience.